Kansas Action for Children and MB Piland Take Top Honor at 2007 Kansas City Philly Awards

“Ready or Not,” a campaign created by MB Piland Advertising & Marketing for Kansas
Action for Children (KAC), earned the Best of Show at the 2007 Philly Awards in Kansas
City, Mo. The campaign was also awarded First Place within its category of public service
campaigns.

“The campaign was critical to our efforts with the Kansas Legislature in 2007,” says Allison
Abplanalp, KAC Director of Public Relations. “We were very pleased with the results of the
campaign, and very honored to receive this award.”

The Kansas Action for Children “Ready or Not” campaign focused on early childhood policies
that support school readiness, including early childhood immunizations and early education
opportunities. Elements included a 2007 wall calendar with original photography, outdoor
and online advertising and a direct mail series.

The event held at the Westin Crown Center on December 7, 2007, was co-hosted by the
Kansas City Council on Philanthropy and the Nonprofit Communications Network to
recognize outstanding work in marketing and communications for nonprofit organizations. A
total of 125 entries in 14 categories competed for awards. 2007 was the fifth year for the
event.

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