Business Growth: Marketing

Mark Reinert

The fourth cure for a lean purse…

The fourth cure for a lean purse… By Mark Reinert “Make thy gold multiply” implored Arkad, the wealthy sage in George Clason’s wonderful story “The Richest Man in Babylon.”  This…

MARTHA HEADER

Build Your Brand From the Inside Out

Martha Bartlett Piland MB Piland Advertising + Marketing Here are some things to help you think about how to build a brand that endures. Know your “why” Why does your…

Nick

How social engineering attacks have embraced online personas

Discover the extent to which attackers will go to plan social engineering attacks. Nick Lewis explains how the progression of threats is changing how we monitor social media. Nick Lewis…

Mark Reinert

The third cure for a lean purse…

By Mark Reinert Picking up where we left Arkad, the wealthy subject of George Clason’s “The Richest Man in Babylon,” the second of “The 7 cures for a lean purse”…

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Brain Freeze

What was I thinking? A client hired me to deliver a keynote speech, so I planned the trip, prepared my speech, packed my bag, jumped in my truck and headed…

Attractive woman mouth showing a cute smile thru torn pink or purple cardboard with advertising area

How to pay more than lip service to your brand

Many financial institutions struggle with differentiating themselves in this commodity-mindset industry. “We need a new slogan,” they say. And, “let’s talk about our great service.” Service is not a position…

Wet_naps_for_sticky_brands

What tourist-y restaurants can teach banks about being sticky

I was a tourist in Branson, MO recently and as to be expected, had some sub-par experiences in the crowded restaurants. Many seemed perfectly happy offering mediocre food and sticky…

backup

How to develop a backup storage plan for your business

With storage being cheap and plentiful, SMBs process more data than ever before. It also means that loss of such data can hit the business hard in the hip pocket….

Mark Reinert

The second cure for a lean purse…

Continuing the story from our previous post, the wealthy Arkad from George Clason’s “The Richest Man in Babylon” was sharing his formula in what he called “The 7 cures for…

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Rebranding

By Adam Vlach Greatness is not a status to be achieved or a destination, but rather a never-ending process of change and evolution. In Topeka, this concept of evolving to…