Business Growth: Marketing

brain freeze

Brain Freeze

What was I thinking? A client hired me to deliver a keynote speech, so I planned the trip, prepared my speech, packed my bag, jumped in my truck and headed…

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How to pay more than lip service to your brand

Many financial institutions struggle with differentiating themselves in this commodity-mindset industry. “We need a new slogan,” they say. And, “let’s talk about our great service.” Service is not a position…

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What tourist-y restaurants can teach banks about being sticky

I was a tourist in Branson, MO recently and as to be expected, had some sub-par experiences in the crowded restaurants. Many seemed perfectly happy offering mediocre food and sticky…

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How to develop a backup storage plan for your business

With storage being cheap and plentiful, SMBs process more data than ever before. It also means that loss of such data can hit the business hard in the hip pocket….

Mark Reinert

The second cure for a lean purse…

Continuing the story from our previous post, the wealthy Arkad from George Clason’s “The Richest Man in Babylon” was sharing his formula in what he called “The 7 cures for…

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Rebranding

By Adam Vlach Greatness is not a status to be achieved or a destination, but rather a never-ending process of change and evolution. In Topeka, this concept of evolving to…

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Learn Latest Trends and Tech Tips to Boost Your Brand at IABC Workshop

TOPEKA—The Topeka Chapter of the International Association of Business Communicators will offer “Tech Talk: Trends, Tools and Storytelling Tips to Boost Your Brand” Wednesday, April 4, from 1:30 to 5:30…

Tara interviews Jake Schmidtlein with Heartland Motorsports Park

TK Live January 28th, 2018   Jake Schmidtlein, Heartland Motorsports Park, General Manager

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TK Business Live talks with Misty Kruger, Topeka Public Schools and Jennifer Kirmse, Topeka Independent Business Association, Chair

TK Live January 21st, 2018 Misty Kruger, Topeka Public Schools, Director of Communications Jennifer Kirmse, Topeka Independent Business Association, Chair

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Checkout this weeks TK Business Live, sponsored by Topeka Independent Business Association

Tara interviews Erik Evans with Envista Credit Union and Clayton Devlin with Devlin’s Wine and Spirits on this weeks TK Business Live. Erik Evans, Envista Credit Union, Manager of Business Services…