Business Growth: Marketing

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There’s no excuse for “nobody told me.”

Martha Bartlett Piland MB Piland Advertising + Marketing I recently heard someone in the c-suite of a company say that a key business development strategy hadn’t been launched because nobody…

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Is your brand as appreciated as an extra button?

Martha Bartlett Piland MB Piland Advertising + Marketing Why should you be an “extra button” brand? The extra button brand is the one who gets a customer by when he’s…

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Expanding Your Business Worldwide: Is it worth it?

By Dr. Michael Stoica There are so many challenges when trying to take your business international. Is it worth the effort, time and money? The literature is flooded with papers…

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Foosball tables are no substitute for culture

By Martha Bartlett Piland Watch any company’s recruitment video these days and you’re likely to see a foosball table, an espresso bar and a workout room. You may be wondering…

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The Seventh Cure for a Lean Purse…

By Mark Reinert We have stepped way back in time to the ancient days of Babylon.  Arkad, the wealthy sage in George Clason’s “The Richest Man in Babylon,” has shared…

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Pardon me, but your slip is showing

By Martha Bartlett Piland, MB Piland Advertising+Marketing Occasionally a slip-up can make your brand look bruised. More than one can make it smell rotten. Your competitors may find it as…

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Choosy brands choose Groucho—right?

By Martha Bartlett Piland, MB Piland Advertising + Marketing Groucho Marx is famously quoted as resigning from the Delaney Club quipping “I wouldn’t belong to any club that would have…

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Build Your Brand From the Inside Out

Martha Bartlett Piland MB Piland Advertising + Marketing Here are some things to help you think about how to build a brand that endures. Know your “why” Why does your…

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How social engineering attacks have embraced online personas

Discover the extent to which attackers will go to plan social engineering attacks. Nick Lewis explains how the progression of threats is changing how we monitor social media. Nick Lewis (CISSP)…

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How to pay more than lip service to your brand

By Martha Bartlett Piland, MB Piland Advertising + Marketing Many financial institutions struggle with differentiating themselves in this commodity-mindset industry. “We need a new slogan,” they say. And, “let’s talk…