Business Growth: Marketing

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Foosball tables are no substitute for culture

By Martha Bartlett Piland Watch any company’s recruitment video these days and you’re likely to see a foosball table, an espresso bar and a workout room. You may be wondering…

Mark Reinert

The Seventh Cure for a Lean Purse…

By Mark Reinert We have stepped way back in time to the ancient days of Babylon.  Arkad, the wealthy sage in George Clason’s “The Richest Man in Babylon,” has shared…

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Pardon me, but your slip is showing

By Martha Bartlett Piland, MB Piland Advertising+Marketing Occasionally a slip-up can make your brand look bruised. More than one can make it smell rotten. Your competitors may find it as…

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Choosy brands choose Groucho—right?

By Martha Bartlett Piland, MB Piland Advertising + Marketing Groucho Marx is famously quoted as resigning from the Delaney Club quipping “I wouldn’t belong to any club that would have…

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Build Your Brand From the Inside Out

Martha Bartlett Piland MB Piland Advertising + Marketing Here are some things to help you think about how to build a brand that endures. Know your “why” Why does your…

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How social engineering attacks have embraced online personas

Discover the extent to which attackers will go to plan social engineering attacks. Nick Lewis explains how the progression of threats is changing how we monitor social media. Nick Lewis (CISSP)…

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How to pay more than lip service to your brand

By Martha Bartlett Piland, MB Piland Advertising + Marketing Many financial institutions struggle with differentiating themselves in this commodity-mindset industry. “We need a new slogan,” they say. And, “let’s talk…

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What tourist-y restaurants can teach banks about being sticky

By Martha Bartlett Piland, MB Piland Advertising + Marketing I was a tourist in Branson, MO recently and as to be expected, had some sub-par experiences in the crowded restaurants….

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Rebranding

By Adam Vlach Greatness is not a status to be achieved or a destination, but rather a never-ending process of change and evolution. In Topeka, this concept of evolving to…

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Learn Latest Trends and Tech Tips to Boost Your Brand at IABC Workshop

TOPEKA—The Topeka Chapter of the International Association of Business Communicators will offer “Tech Talk: Trends, Tools and Storytelling Tips to Boost Your Brand” Wednesday, April 4, from 1:30 to 5:30…