Business Growth: Marketing

Going Old School: Five Tried and True Sales Methods You Should Still Be Using in the 21st Century

By Tim Brown and Dan Streeter Make no mistake; the world of sales is changing. Technology seems to be driving the sales vehicle in today’s society, but it’s the old…

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How a ride-along can speed innovation and sales

By Martha Bartlett-Piland, MB Piland Advertising + Marketing What could you learn if you and your employees really rode along on your customer’s journey? It can definitely build your brand….

Expert: Public Relations

By Gina Penzig, Media Relations Manager for Westar Energy Media, with their large, local audiences, are an efficient way to reach potential customers and clients. However, from reporters to assignment editors, their…

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6 Dos and Don’ts of Budgeting for Content Marketing

By Lindsey Patterson Do you work in the marketing and communications field? Are you looking for new ways to engage your audiences and to improve the exposure of your brand…

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The holy grail of marketing

By Alissa Menke, jones huyett Partners Once a marketing campaign is done, all promotions have run and the bills are paid, what do clients always want to know? What’s the…

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3 things to stop doing to your brand now

By Martha Bartlett Piland, MB Piland Mental habits turn into strategic and tactical action. Are there some harmful habits you need to break? Here’s a quick check for things you…

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I don’t want to take your @#$% survey

by Alexandra Reilly, MB Piland Recently I received a letter from a business along with a survey. “I want to get to know you and your company,” the letter said….

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Please don’t make me ask for the bacon

By Martha Bartlett Piland, MB Piland Twice this week, I’ve selected a menu item specifically because it was supposed to have something dear to my heart on it. Bacon! Both…

The 9 Belts to Sales Assassin Mastery

By Anthony Caliendo, Sales Assassin The Sales Assassin is the ultimate master of sales passion and discipline, the Sales Assassin Master (aka SAM) of your own destiny; focused on a…

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How to avoid a zombie brand-pocalypse

By Martha Bartlett Piland, MB Piland Advertising + Marketing Zombies have much in common with angry current and former employees. They can decimate a brand as quickly as a village…