Business Growth: Marketing

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Power in a Simple Sign

By Tara Dimick, I was recently having dinner at The Pad Restaurant in North Topeka when this sign caught my eye.  Just south of the registers, it serves as a…

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No Time, No Reason, No Rhyme?

By Tim Kolling, Marketing Consultant WIBW 580 AM & 94 Country One of the hardest things businesses face, but spend very little time thinking about, is probably the most important…

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Keep employees, board and customers in love long after they buy your brand

By Martha Bartlett Piland, MB Piland Advertising + Marketing People pay for your brand with their hard-earned money. They also pay with things they hold even dearer: their affection, their…

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Reaching Digital Natives on Their Terms

                                        Designed by Janet Faust

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Social Media & Mobile Technology in the Business Environment

By Dr. Pamela J. Schmidt Washburn University In the book “Built to Change,” Edward E. Lawler and Christopher G. Worley (2008) outline a strategy for companies to survive and thrive…

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Late to Twitter?

By Alissa Menke, Senior Digital Strategist, jhP Are you a late adopter of Twitter? Since Google announced plans to resume indexing Tweets in real-time searches, lots of people who have…

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You’re not making it easy for me to do business with you

By Martha Bartlett Piland, MB Piland Advertising + Marketing Dear Community Banker X: Your technology is behind. Your ATM is dysfunctional and you don’t seem to care whether I can…

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selling without listening: a 1-sighted equation

By Martha Bartlett Piland, MB Piland Advertising + Marketing Business process is important. Presenting and promoting options to customers is a necessity. But when brands focus too much on selling…

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Why a sales contest can put your brand on dangerously thin ice

By Martha Bartlett Piland, MB Piland Advertising + Marketing Last week at a social event, I spoke with a man who works at a local community bank. I asked about…

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Do I have that “new customer” smell?

By Alex Reilly, MB Piland Advertising + Marketing Or have you gotten used to me? Every employee at every institution should be sniffing out new ways to help me as…