> Scoring Big with Sports Marketing

Game on! When looking for new ways to advertise your business, associating yourself with a sport that your customers enjoy might be a great move. Sporting events deliver loyalty, entertainment, and passion.

All of the amateur and semi-professional sports businesses in Topeka offer opportunities for advertising and promotion.

The Kansas Koyotes offer print ads in their programs from business card size to a full page, color ad. They also offer banner ads on the rails or dasher boards during games, as well as PA announcements and on-field promotions during the games.

Heartland Park Topeka offers a package deal in which “business partners” receive signage, a window/door decal, posters and counter cards for one annual fee. The business’ name is also listed on HPT’s website and announced over the PA system.

If you want to promote your business to the fans of the Capital City Crushers roller derby team they also offer a sponsorship package. Sponsors can receive ad space in the program, signage or banners displayed on the skate floor during bouts, a link to the sponsor’s business on the Crushers’ website and tickets to the bouts.

The Roadrunners ice hockey team gets pretty creative, and offers exposure you won’t find with other teams: hockey pucks, jerseys and even on the ice itself.

The team also offers promotional opportunities in the Game Night Program, radio ads during our game broadcasts, banners in the arena, logos on the game pucks, PA announcements during the games, patches on the jerseys and even logos on the Zamboni.